Advise

Our clients get our advice as much as our services.  Our first step in any engagement is to determine what’s best for the mission at hand. We aren’t structured with staffs that dictate or color our commitments. Having defined, built and managed successful digital products for mass audiences since the dawn of the consumer Internet, we know that different projects benefit from different technologies and tactics, and that the Internet is always changing. With every project we make a critical and informed analysis of goals in order to craft an approach that will efficiently yield the most valuable results.  In other words, we’ll talk you off the ledge if you’re about to do something crazy, and recommend the best most cost-effective approach to meet your goals.


Innovation & Product Strategy

We love coming up with new ideas – and we love identifying the ones to bet on.  It’s why we do what we do, and why we’ve been at it for so long.  The digital landscape is always changing and user expectations are getting higher and higher. Our approach is both disciplined and inspired. Our ideas are steeped in the competitive set, informed by what’s worked and failed, and inspired by our vision for what digital products can and should be.  We’re intrinsically skeptical – we interrogate our own ideas and our clients’ ideas rigorously before we suggest anybody should invest in them – and we make sure we know the competition inside and out. Once we’ve made our bets, we rigorously document and plan so that execution can be efficient and predictable.

  • Market Analysis
  • Product Definition
  • Technical Specifications
  • Big Ideas!

Design & Development

Every great idea is just an idea unless it can be brought to life.  We pride ourselves on delivering ideas, turn-key, on time and on budget. We approach design collaboratively. Starting each project with a creative brief to ensure our clients and teams are all on the same literal page. Then we enter user interface design (UI), a critical step in the design process – when we collectively envision and define the architecture of the website, and ways in which its various, discrete functionalities cohere into a usable, enjoyable product and brand. After UI, we begin graphic design, where we add color, imagery and graphic treatments, and bring the design to life. We work with numerous development teams, with diverse expertise and skill sets, allowing us to use whatever language and platform is best for a project’s specific requirements. This flexibility is key to our success – we can work in our clients’ internal platforms, or help our clients find the right platforms for their operations. We most often work in WordPress, Drupal, LAMP, iOS and Android. We have also developed Facebook applications and custom software.

  • User Experience (UX) / User Interface (UI)
  • Graphic Design
  • Usability Testing
  • Technical Planning
  • Web Development
  • Mobile Development
  • Facebook Development

Content Strategy & Creation

We are content people.  Heck, it’s in our name.  If you need content created for your website, or you want to launch a website but have no resources, we can make the content and manage your media operation for you. Having run best-of-breed consumer products and content in almost every category, we have a deep roster of editorial and creative talent.  We can scale quickly to get you to launch, and transition the workload or even staff your internal team. And if your plans are not that ambitious, you need some videos created, articles written, photos taken, we have the teams to deliver great content.

  • Programming Strategy
  • Writing
  • Blogging
  • Video Production
  • Photography
  • Games

Social Media & SEO

If you launch a website or marketing campaign and no one engages with it, does it exist?  Digital media properties, consumer products, apps and content need audience to have any value.  Over the years we have honed our social media and SEO practices to help our clients’ products gain audience and adoption.  Our approach to social media is straight-forward and tactical. We audit your product and brand to determine opportunities and potential, develop a strategy and tactical plan for approaching the market, and then execute — customizing social media channels (Facebook, Twitter, YouTube etc.), growing fans and followers, managing the communities we build, and running promotions to foster greater connection and virility. Oh, and all of the websites and products we create employ SEO best practices out of the box; i.e. we build things so Google and Bing can find them, quickly.

  • Social Media Audit
  • Social Strategy
  • Social Hub Development
  • Social Hub Management
  • SEO Audit
  • Search Engine Optimization