GigaOm published a post I wrote on why we tried to buy The Daily from News Corp. Check it out.

Bottom line, The Daily was a budding asset, well positioned for growth and possible dominance if people who knew digital were given the chance to unlock its potential.

100,000 paying subscribers, with a 98% renew rate netting $2.5M – $3M in revenue after Apple’s cut is a lot to work with. Any year-old start-up would be envious of those numbers.

Here’s some more about what we were thinking.