With the Digital Content Upfronts in full swing, I wrote a column in TechCrunch calling for the industry to start putting real rigor, thought, time, energy (and most importantly)
creativity into the making and marketing of original web programming.
As Alyson Shontell at Silicon Alley Insider wrote in her coverage of Ken Lerer’s video news start-up: “If people watch TV all day, why wouldn’t they watch news streamed online all day?”
The same is true for all programming, not just news.
Viewers no longer differentiate between platforms (TV, tablet, computer, phone — it’s all the same), the digital audiences are there, the ad dollars are available. It’s time to start delivering some epic programming to mass audiences.
And here is a collection of links for more information/background:
The Hollywood Reporter: Netflix’s Ted Sarandos Explains Original Content Strategy
The New York Times: Online Show Wins Fans in High Places