We’re Independent Content. We are a full-service digital studio and advisory. We specialize in launching and growing digital businesses and products. That means we provide our clients with complete, end-to-end digital strategies and execution designed specifically to help them achieve their goals.  

We love to be creative and take risks – but we know that what matters most is delivering ROI.  Take our website for example. We built it on WordPress, for free, because it’s the most efficient and cost-effective way for us to give you a sense of who we are, talk about what we do, and show some of our work - and because we don’t believe in excess; we believe in using what works.

RIP The Daily, You Could’ve Been A Contender

GigaOm published a post I wrote on why we tried to buy The Daily from News Corp. Check it out.

Bottom line, The Daily was a budding asset, well positioned for growth and possible dominance if people who knew digital were given the chance to unlock its potential.

100,000 paying subscribers, with a 98% renew rate netting $2.5M – $3M in revenue after Apple’s cut is a lot to work with. Any year-old start-up would be envious of those numbers.

Here’s some more about what we were thinking.